Brand - Print - Web

Geelong Advertising Agency

Get the most out of your media spend.

Advertising comes naturally at JWAM. Originally founded with advertising as our main service, the specialty list has grown but we are still passionate about making creative advertisements that work.

Our services include:
  • Press adverting (newspaper, magazines etc)
  • Radio advertising
  • TV advertising
  • Internet advertising
  • Outdoor advertising
  • Full creative and production
  • Media booking

The Process

The initial client meeting will look to establish the goals and achievement criteria for the campaign. Target markets will be discussed along with possible media options and approximate budget.

JWAM will then research the best media alternatives to reach your target market effectively and on budget. A rough media schedule with be drafted for the client to preview and advertisement creative will be discussed.

JWAM will then apply their creative skills to produce an advertisement(s) which is then presented to the client for feedback, any necessarily changes will be made. 

Corporate Identity

Corporate Identity is the extension of a logo design and part of the brand process. A good corporate identity will allow a logo and brand common to be consistantly and cohesive applied to common customer points of contact with a business.

Stationery systems
Signage
Vehicle signage
Merchandice
Uniform

Branding

As a leading brand management company, JWAM understands that branding is not about a nice new logo design. It's about distilling the essence of your business brand influence, split over 4 vital categories. A brand can only then be created after a complete appreciation of this vital spectrum.

A good brand has the ability to:

Deliver a branding message clearly
Confirm your credibility
Motivate the buyer
Concrete customer loyalty

Your brand is what you are really selling to your customers, it is not just a product or service. It is a idea a point of difference this is what separates you from competitors. A strong brand will make any business stand out from the crowd.

Successful branding is about promoting your strengths and creating a point of difference. JWAM will use their Brand DNA process to find out what your business is good at and what is important to your company, and most importantly valued by your target market..

Building Your Brand

Creating the brand is only the beginning. If you want to build and maintain a strong brand, you’ll need to focus on what your customers want and how you can guarantee to deliver it. Being consistent in your service and every other point of contact with your customers is vital. Focus on each point of contact and question, is this communication or action reinforcing my brand?

 Brand Growth Opportunities

The Brand DNA workshop can often give you an indication of areas into which you can expand your business. These products or services will translate well into the core brand principal. However, it is equally important to use the findings from your review to check if your brand can withstand being stretched to other products or services. It can be tempting to expand at the cost of weakening a brand and long term brand prosperity.

Brand Updates

The key areas you might need to consider are:

Design needs, such as a logo, signage, stationery or product packaging
Advertising (all forms of media)
Marketing collateral
Educate your employees to make sure they understand your brand
Resources you’ll may need to provide for employees to enable them to carry out what the brand promises
Keeping your company website updated