Brand - Print - Web

Elevate your school's marketing presence

A school's website is normally the first contact a prospective student or parent will have with your school. It is vital that a potential student has a very positive experience. Too often school websites present poorly leaving a bad first impression and can seriously harm your school's chances of picking up the student as an enrolment.

When considering updating you school's website we recommend you pay attention to the following points:

1.Present your school brand in a positive and consistent style

2.reduce clutter and un-necessary information on the home page. A website that has too much going on will cause the visitor to hit the back button

3.Pay close attention to your calls to action. Is it easy for the visitor to find the pages you want them to visit

4.Carefully consider your top level menu and the pages that are located under drop downs. Your website sitemap needs to be carefully planned and check it with different user groups to make sure information is ordered logically

5.Make sure content is up to date

6.Break up large amounts of text with subheadings and images, this allows the visitor to scan for the content they are interested in.

Working through the above list will take you a long way towards achieving the maximum marketing potential from your school's website.

Please view the examples below of good marketing websites for schools:


Corporate Identity

Corporate Identity is the extension of a logo design and part of the brand process. A good corporate identity will allow a logo and brand common to be consistantly and cohesive applied to common customer points of contact with a business.

Stationery systems
Signage
Vehicle signage
Merchandice
Uniform

Logo design Geelong


 
 
 
 
Logo design is the most logical starting point for creating your businesses new brand. The fact a logo demands a concise, distinctive design to communicate your business makes it essential the brand idea has already been formulated.

Your business brand is one of the most important assets (when created effectively). A brand is more than just a logo design. It is how you are perceived in the market - a visual connection. In today's over saturated markets it is essential to have a strong brand to stand out from the crowd. JWAM loves the challenge of creating completing / engaging brands for any industry.

Brands flow on from the logo design to the look and feel of a company and affect the company website, stationery, all printed literature and even help define company culture.

The correct process of creating a new brand or updating a brand

 is paramount to the success the brand can achieve in the market. That is why JWAM have created their own branding system based on knowledge of over 30 years in the industry.

To discuss the JWAM branding system how will will apply it to a logo design and will help grow your business or product, simply email or call us to arrange a meeting today.

View our Logo Design folio

Branding

As a leading brand management company, JWAM understands that branding is not about a nice new logo design. It's about distilling the essence of your business brand influence, split over 4 vital categories. A brand can only then be created after a complete appreciation of this vital spectrum.

A good brand has the ability to:

Deliver a branding message clearly
Confirm your credibility
Motivate the buyer
Concrete customer loyalty

Your brand is what you are really selling to your customers, it is not just a product or service. It is a idea a point of difference this is what separates you from competitors. A strong brand will make any business stand out from the crowd.

Successful branding is about promoting your strengths and creating a point of difference. JWAM will use their Brand DNA process to find out what your business is good at and what is important to your company, and most importantly valued by your target market..

Building Your Brand

Creating the brand is only the beginning. If you want to build and maintain a strong brand, you’ll need to focus on what your customers want and how you can guarantee to deliver it. Being consistent in your service and every other point of contact with your customers is vital. Focus on each point of contact and question, is this communication or action reinforcing my brand?

 Brand Growth Opportunities

The Brand DNA workshop can often give you an indication of areas into which you can expand your business. These products or services will translate well into the core brand principal. However, it is equally important to use the findings from your review to check if your brand can withstand being stretched to other products or services. It can be tempting to expand at the cost of weakening a brand and long term brand prosperity.

Brand Updates

The key areas you might need to consider are:

Design needs, such as a logo, signage, stationery or product packaging
Advertising (all forms of media)
Marketing collateral
Educate your employees to make sure they understand your brand
Resources you’ll may need to provide for employees to enable them to carry out what the brand promises
Keeping your company website updated

Wine label design